At the announcement of stage four restrictions across Victoria, The Victorian Chamber of Commerce and Industry (VCCI) stated that more than 250,000 employees would be impacted.
And with cases rising in NSW and border breaches into QLD, many fear a deepening economic issue across Australia.
But whilst some would be quick to tout the looming impacts on Australian businesses, Hospitality Masterhost, Joshua Clifton, says that change is inevitable, and with it comes opportunity.
With more than 20 years’ experience in the hospitality industry across South East Queensland, Josh stated that hard times are intrinsically part of the hospitality owner’s way of life. Now is the perfect time for hospitality business owners to remember their why.’
Josh went on to say that, ‘A business with a strong foundation in their why-why they’re in business, and why they’re selling what they’re selling to their customers-allowed them to stay innovative through tough times.’
The answer might not be finding new customers to increase cashflow, or worrying that current customers aren’t able to grab their favourite almond latte from your counter, but rather how to engage those same customers in a new and novel way.’
Reports from food delivery platforms like Uber Eats have seen a rise in home deliveries since restrictions began. And more specifically, that the term “comfort food” had broken through into the top searches.
With other online stores like Kogan reporting massive growth in not only sales, but profit margins, Josh reinforced his message to all Australian hospitality owners:
‘Your customers are still out there, they’re just in a different place. They are online, and that’s where you need to reach them.’
After launching his debut novel, The Hospitality Survival Guide’, in late 2019, Josh aims to spread his message to as many business owners in these tough times, and remind them that with change comes opportunity.