The next six months are going to be super tough for all coffee roasters, losing many wholesale accounts to café closures.
We do have one advantage over many other businesses though. Like food, coffee is a daily ritual and we have trained our customers over the years that specialty coffee is way more superior and fresher than retail coffee found in the supermarket. Online sales will be a key income to the coffee roasting business and you need to be on top of this straight away with a modern shopping site.
Last week like all of us I thought my business was doomed as we have had no revenue come into the business for over a month. I was wondering how I was going to get through and my biggest concern was my loyal team, what happens to them if we close shop. It takes years to get a great team working together cohesively and especially in the coffee media which is very specialised. Having to find a new creative team after a crisis could take years.
Out of the blue I started getting asked if we could assist coffee roasters in building their retail website to sell coffee online. We jumped at the work and not only created them an online shopping site and payment gateway we helped with the initial marketing to the consumer through the contacts we have built up over 24 years in the industry.
To keep our creative team employed through this crisis we are offering our creative services to help build coffee roasters an online shop with a marketing package attached. We have thousands of coffee images on file from producing over 60 Café Culture magazines, so we can individualise each project creating a bespoke package not a templated look.
Please call me and I can tailor a very cost effective online store within a week that will create instant revenue for your future.
Now we all have time on our hands let’s get creative and save our livelihood and not let anyone or anything take our hard earned business away from us.
Sean Edwards
Head Bean – Golden Bean
Managing Director Café Culture Magazine
