Sweetstock launches in Melbourne 2020
Sweetstock is a totally new food and music festival experience that will put you on the sugar
high of your life!
In its inaugural year, Sweetstock will launch in Melbourne on the 28th-29th March 2020,
filled with cake battles, dessert challenges, decadent food trucks and special guest Duff
Goldman from Charm City Cakes (USA). Along with street performers and circus acts, there
is also an awesome music line-up to dance into the neon filled night.
Headlining the festival will be dance duo Sneaky Sound System, with upbeat electronic artist
Alice Ivy, aptly named indie band Jawbreakers and the crazy Melbourne pop stars
Approachable Members Of Your Local Community. More acts to be announced.
And don’t think the weekend is all sweetness and love, the competition is fierce in this
festival ground, with the SBS Food Australian Cake Battle showcasing some of Australia’s
best bakers live on stage in a 60 minute battle, alongside the Australian Dessert
Championship for anyone to enter. Teams of three, from home cooks to professionals will
challenge each other in various categories, including Cupcake, Cheesecake, Pavlova, Pie,
Tart and Chef’s Choice. Each competition will win a delicious $5,000.00.
If you want to learn for the best then get in quick to register for the masterclass with
America’s most sought after cake makers, Duff Goldman. Renowned for his crazy over the
top masterpieces, he will be hosting a one off masterclass on the Friday, and will be
appearing throughout the festival over the weekend.
For those who love to eat rather than bake, there is a competition for you too! Enter the
Donut Throwdown to pop as many donuts into your belly within 3 minutes to win a cheeky
$2,000.00. Easy!
Is that too much sugary action to pack into two days you may ask? Absolutely not. As well as
that there are show-bags, a sweet expo, live art, retro car show, free kids rides and
thankfully for the parents there’s bubbly and cider!
Tickets are on sale now at http://sweetstock.com.au/ with ticket prices as following:
Saturday General Admission – $40.00
Saturday Evening Ticket – $40.00
Sunday General Admission – $40.00
2 Day Festival Pass – $65.00
Kids under 12 – Free
About the Producers:
Festival Directors, Jay Beaumont and Simon Luke of the hugely successful Meatstock are
now taking their trademark quirkiness to the sweets world. After another incredible year of
BBQ madness, the team pulled in around 50,000 people to their Auckland, Melbourne, and
Sydney events and look forward to launching this new concept in Australia’s foodie capital,
Melbourne in 2020.
