Smooth as velvet. Cold as ice. It’s coffee – but not as you know it!
In the past few years, cold brew coffee has become increasingly popular and is proving to be a huge hit in the coffee community. Closely following this rise is the growing interest in Nitrogen-infused Cold Brew coffee, otherwise referred to as Nitro coffee, which is leading the next coffee wave for a lot of innovative operators looking to satisfy coffee lovers everywhere. In fact, Oceania is seeing a 20% growth in Nitro Cold Brew serves, which can now be found in nicher trendy cafes but also from coffee giants.
What makes a Nitro so different from other coffees?
Its velvety smooth and naturally sweeter nature means a cup of Nitro maintains the sensory attributes of cold brew at its core. However, each serve will come with a foamy crema that sits at the top and that creamy layer is formed by the micro-bubbles from the nitrogen infusion. Unique to Nitro, the creamier and thicker taste of the drink is balanced by a softer and smoother texture.
Not only is the taste worth a mention, it is also a healthier option.
Being naturally sweet and creamy means no sugar or milk needs to be added which provides a great dairy-free alternative! Given that coffee and water are the main ingredients, it also contributes zero calories when served straight, while still capturing all the benefits that coffee in itself already delivers.
Last but certainly not least, the way it is served also forms a big part of the excitement.
If you are to try a Nitro cold brew around, chances are that you will get a nice chilled drink served directly from a tap. In fact, it looks strikingly similar to the way you’d receive a draft beer, which further adds to the sensorial experience of this simple drink.
Perhaps all the above explains how this delicious beverage has captured the hearts of young adults across Australia, who are on the lookout for new ‘coffee moments’ to enjoy.
So how can I tap into this trend and start serving Nitro you ask?
From finding the right beans, to perfect brewing techniques, down to chilling it within the right timeframe, we can all agree that producing high quality good tasting iced coffee requires complex knowledge and arduous work. Luckily, we have a solution that does just that.
Introducing the NESCAFÉ Nitro Cold Brew System, a sleek and compact new machine that enables businesses of all sizes to serve the latest Nitro trend, as well as serve pure Cold Brew coffee.
Its simple plug and play system dispenses our rich and aromatic NESCAFÉ Cold Brew from tap, allowing anyone to serve a refreshing cup of Nitro and cold brew coffee instantly, without the 24hr waiting time required from traditional brewing methods.
In fact, the NESCAFÉ Nitro Cold Brew System is already helping foodservice and hospitality businesses across Oceania get a competitive edge and delight their customers with impressive customised iced-coffee drinks that keep them coming back for more.
Check out our video case study with Julian Torcasio, assistant food and beverage manager at Pullman Hotel, Hyde park as he talks about how NESCAFÉ Nitro Cold Brew has enhanced their coffee offering and overall guest experience.
So if you’re looking for a smarter way to impress your customers and stand out from the competition, our NESCAFÉ Nitro Cold Brew system is your perfect option.
Additionally, the NESCAFÉ Nitro Cold Brew system also empowers you to better innovate with your coffee menu. With more people staying indoors, now is a great time to experiment with menu pairings and bundle coffees with meals for takeaway and delivery orders. Piece the winning combo meal together and you will start building a long list of loyal followers on social media before long!
In comes coffee aka ‘the new mocktail’
Coffee can be enjoyed hot or cold, as a morning wake-me-up or an afternoon pick me up, served straight, double shot, with milk or (if you have a sweet tooth like me) with ice cream as a dessert.
In particular, Nitro and Cold Brew can be at the start of endless coffee creations, ranging from the mainstream vanilla flavoured Nitros and affogatos, to the more ambitious frappuccinos, red velvet, and passionfruit Nitro coffee drinks to name a few.
It is the source to truly versatile drinks through which your personal and brand personality can be expressed. For more inspiration, check out our suite of Nitro and Cold Brew based recipes here, or break the grind with your own set of recipes using Nitro and Cold Brew.
Feel free to add your finishing touch by dressing up with colourful straws, cocktail umbrellas, served in creative glassware (mason jars, anyone?), and engage your staff to get creative too!
With summer fast approaching, it is time to level up your Nitro and Cold brew coffee game.
Good luck and happy creating!
For information on our latest NESCAFÉ Nitro Cold Brew offers, please visit our website and register your interest for a trial with us. Thank you!
