SORRY THANKS I LOVE YOU PRESENTS THE GOLDEN COFFEE CUP COMPETITION
Win free coffee for a year from Australia’s best independent CBD cafes and help them stay in business.
In partnership with local hospitality businesses around the country, Sorry Thanks I Love You has launched a competition designed to save the independent café scene in central business districts around Australia.
With the introduction of the COVD-19 restrictions, hospitality businesses around Australia have been scrambling to make ends meet. Cafes located in CBD areas have been doing it particularly tough: not only are they restricted to take-away service only, but with the majority of the city centre population now working from home, their customer base has also completely disappeared.
The Sorry Thanks I Love You team has seen the impact of these new restrictions first hand in Sydney CBD. With no one to serve coffee to and revenue completely bottoming out as a result, many independent, owner-operator businesses have been forced to close their doors. While the recently announced stimulus packages will go some way to supporting these businesses, for many their future still very much hangs in the balance.
“CBD cafes are in a unique quandary,” says Sorry Thanks I Love You co-founder, Caroline Ball. “Their take-away coffee is some of the best in the world, but no one is allowed to come in to the city to buy it.” To help support them through this period of uncertainty, Sorry Thanks I Love You has created ‘The Golden Coffee Cup Competition’. The Golden Coffee Cup is a license to drink coffee for free at four of the city’s best independent, owner-operator cafes.
HOW IT WORKS
The Sydney cafes participating in the Golden Coffee Cup Competition are Marlowe’s Way, Klink Handmade Espresso, Skittle Lane Espresso, and one other mystery café to be nominated by the public as part of the competition. This mystery café will be decided by STILY by referring to competition submissions, and announced a week into the competition opening. The same system will apply in Melbourne and Hobart.
To go in the running, entrants simply purchase a product from Sorry Thanks I Love You’s new, especially created ‘Stay Home’ range, then tell STILY which independent, owner-operator café in the CBD they love, and what it is they love about them.
Importantly, 100% of the profits from the ‘Stay Home’ range, which currently include a $25 canvas tote
bag and $40 baseball cap, will be donated to the cafes involved.
“This is not about trying to sell bags and hats,” explains Sorry Thanks I Love You co-founder, Caroline Ball.
“We originally designed this competition as a raffle, but the approval process was going to take longer than we liked and in our opinion a quick response to this situation is necessary. Creating a tote bag and cap turned out to be the quickest and easiest way for us to get this thing off the ground.”
As for the Stay Home message? “The more we all stay home, the quicker we flatten the curve, and the sooner the city will be open again,” says Ball. “Plus the hat is a nice opportunity for people to step up their Zoom attire.”
WHY ARE WE DOING THIS?
In the spirit of transparency, Sorry Thanks I Love You has broken down the costs associated with both products on their website, so customers can see exactly where their money is going.
Sorry Thanks I Love You is a concept store based in Sydney that exists to nurture relationships and inspire moments of happiness. The STILY concept is built around the reasons why people give, and the concept brings together a mash-up of cutting edge fashion, unique design, gourmet food and craft beverages from around the world. STILY only partner with makers whose attention to detail verges on the obsessive. They’re a mix of expert and underground artists and they work from studios all over the world – from
Tokyo to Tasmania.
In response to the current situation, STILY has been working on a number of special projects designed to transform phones into portals of radical joy. Two weeks ago, STILY took the free in-store yoga classes that they’ve been offering to the public for the past four years into the ether, and began hosting yoga from Instagram Live.
The Golden Coffee Cup Competition is their second COVID19-inspired initiative, and went from idea to reality within a week. Having lived and worked in both Melbourne and Hobart, the STILY team felt well positioned to introduce The Golden Coffee Cup Competition in these cities within the time constraints of the project, though Ball says they’re hopeful they can roll the competition out across other Australian CBD’s in the coming days, too.
WHY SUPPORT THIS PROJECT?
“Australia has one of the best coffee scenes in the world. Not only do these cafes fuel the entire workforce of the CBD – including us – but they also keep DJs, film-makers, painters and a whole army of other part time creatives on their books, and define the entire city’s identity. The same is true for every city in the world,” says Ball.
“It’s not possible for a small, owner-operator business to prepare for a scenario where an entire city is told that they need to stay home, and even trickier for them to survive that indefinitely. We want to ensure they’re all still here when these restrictions are lifted.”
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The Golden Coffee Cup Competition opens on 3 April 2020 and closes on 30 April 2020. For more information, terms and
conditions, and to enter, visit www.sorrythanksiloveyou.com/stay-home
The Melbourne and Hobart cafes participating in The Golden Coffee Cup will be announced this week.
For more information, contact:
Caroline Ball
Caroline.ball@sorrythanksiloveyou.com
0418428486
