Australian Mushrooms offers Aussie cafes the chance to win $10,000 by creating their own signature #mymushroomtoast dish throughout September and October.
Australians’ love of heading out for breakfast is ‘toastally’ ingrained in our culture, yet new research from Australian Mushrooms reveals that 43% of Aussies believe the menu at their local café does not offer enough variety and they’re starting to find themselves bored with current menu options.
Aussies dine out for breakfast at their local café often, with over a third (36%) stating that the food and coffee quality (31%) as their favourite things about dining out.. However, Aussies are craving a menu refresh, with 39% calling for their local café to update their menu every 1–2 months.
To help inspire Aussie cafés to change it up, Australian Mushrooms has partnered with internationally renowned chef, Jason Roberts and is offering $10,000 for the best Mushrooms On Toast dish found in Australia throughout September and October.
Australian cafes are encouraged to create their own signature Mushrooms On Toast dish, and share it on social media with the tag #mymushroomtoast. Entries will be judged by a panel of food and horticulture industry representatives, with the winning cafe being crowned the maker of best Mushrooms On Toast dish, receiving $10,000 to spend on its cafe business.
Chef Jason Roberts said, “Mushrooms are a fantastic ingredient, adding to the flavour profile of any dish with its unique unami quality – whether at home or at a cafe. We’d love to see Aussies getting creative and experimenting with the Mighty Mushie to create new taste sensations.”
Australian Mushroom Grower, Georgia Beattie adds, “the agaricus bisporus, or white button mushrooms are an extremely sustainable and nutritious ingredient. They grow in compost and recycled food not requiring much land and they can also be recycled into the earth to lend their nutrients back to other growing foods. They also boost the nutritional value of a meal, thanks to their unique blend of vitamins, minerals and antioxidants. I’m proud to be one of the 77 plus Australian Mushroom growers in the country who supply both businesses and Aussies alike.”
Banging Breakfast Stats
- Nearly a quarter (24%) of cafe-goers report they’d order Mushrooms on Toast if it were available over other popular breakfast dishes like Bacon & Egg which was ranked by 60% of Aussies as what they’re most likely to order. Closely followed by other menu favourites such as Eggs on Toast (52%) and Avocado on Toast (48%).
- Nearly three-quarters (74%) of Aussies who dine out for breakfast often stating they’re likely to be inspired by their local to recreate a menu item at home.
- 60% of Aussies are inspired to try new flavour combinations and taste sensations at their local cafe.
How Cafes Can Enter
Australian cafes can visit the #MyMushroomToast competition site to register for the competition. They’ll then need to share their signature Mushrooms On Toast dish throughout September and October, tagging @australianmushrooms #mymushroomtoast. Competition ends 31 October 2022.
Full details here: https://australianmushrooms.com.au/foodservice/competition/