It’s time to find your flavour as Aqua Pura launch their exciting new sparkling beverage additions to the already popular Fruit Splash range. With no artificial flavours or sweeteners, the two new Fruit Splash products contain natural fruit flavouring and have less than 50 calories per serve.
Built upon the established Fruit Splash range, the team identified a gap in the market for carbonated, flavoured drinks with the new products taking a modern spin on well-loved summertime flavours, citrus and melon.
With new citrus and melon flavours, take a sip and let your taste buds transport you to a tropical paradise. Bursting with flavour, these fizzy drinks will have you feeling as fresh as if you were on a summer vacation. Mix with spirits to make a cocktail or mocktail and you’re good to go!
Fruit Splash Brand Manager Amelia Wright says, ‘When brainstorming range extensions for Fruit Splash, we came back to what has served us well, being our original Fruit Splash products, Tropical and Wildberry’.
‘These are the flavours our consumers know and love from Fruit Splash, so building upon that, we knew we had to maintain this offering in different flavours whilst catering to those who prefer sparkling water.’
With non-alcoholic drinks being a rising market, consumers are making a move away from carbonated soft drinks and seeking a healthier – yet still satisfying – alternative. As flavoured water is generally perceived as more interesting than plain water, it is no surprise that 50% of people aged 16-35 have consumed a fruit flavoured sparkling drink in the last three months.
‘From the popularity and growth we are seeing on the Wildberry and Tropical products, we know this is what Aussies like’ continues Amelia.
All Fruit Splash Sparkling flavours can be enjoyed solo or added to your favourite spirit to ‘splash’ things up.
Available nationally for $2.50 each with a 9-month shelf-life at IGA, Drakes, Foodland, Foodworks and leading independent retailers.
Shop online via www.sippify.com.au
