Nestlé Professional encourages Aussie workers to share a cup of Nescafé coffee and ask, R U OK?
PR Release
FEATURES
Iconic coffee brand Nescafé has entered into a three-year partnership with public health promotion charity, R U OK?, coming on board as the official ‘cuppa’ partner.
The collaboration is designed to encourage Australians to check in with their loved ones or colleagues over a cup of Nescafé coffee and use these moments of connection to ask the question, ‘are you OK?’.
To celebrate the partnership, Nestlé Professional has unveiled a limited-edition 1kg tin of Nescafé Blend 43. Made in Gympie, Queensland, the new bold, yellow tin is designed to prompt important conversations in the workplace.
Nestlé Professional General Manager Kristina Czepl said: “Whether it’s in the office kitchen, staff breakroom or facilities site, Nestlé Professional has a legacy of bringing Aussie workers together over a cup of Nescafé Blend 43 coffee.
“Through our partnership with R U OK? we want to inspire people to use these moments of connection to simply ask the question, ‘are you OK?’, and start a meaningful conversation that could change a life.”
The R U OK? Day 2023 message ‘I’m here, to hear’, highlights the important role that meaningful conversations play both at home and in the workplace to support the health and wellbeing of people we care about.
According to R U OK? research1, in the past month, a quarter of respondents in full-time work have opened up to a colleague about something that was troubling them.
R U OK? CEO, Katherine Newton, said: “We are grateful to welcome Nescafé on board as our official ‘cuppa’ partner. Taking the time to catch up over a coffee is a good time to meaningfully check in with a colleague or loved one.
“We know the positive impact an R U OK? conversation can have when people know and trust each other. This usually means that trust has been built over time, they’re familiar with each other’s routines and behaviours, and they likely know what’s going on in each other’s lives,” said Katherine Newton.
“That’s why asking the question, 'are you OK?' can make a real impact in the workplace.”
The limited-edition R U OK? x Nescafé Blend 43 1kg tins are available to purchase from wholesale office and foodservice distributors, including Bidfood, NAFDA, Countrywide, PFD, Campbells, Winc and Blackwoods (RRP $58).
The new tins also feature a QR code that guides Aussies through to R U OK? free resources to help understand when and how to ask, ‘are you OK?’ in the workplace, schools and local communities, every day of the year.
For more information on the R U OK? x Nescafé partnership or to access R U OK? resources, or purchase the limited edition coffee in visit: www.nestleprofessional.com.au/nescafe-ruok-2023.
For support at any time of day or night, Lifeline provides free and confidential crisis support. Call 13 11 14, text 0477 13 11 14 or chat online at: lifeline.org.au.
13YARN is a free 24/7 service offering crisis support for Aboriginal & Torres Strait Islander people. Call 13YARN (13 92 76).
Official Press Release of Nescafe Professional*